// About us

“Attitude is a little thing that makes a big difference.”
Winston Churchill


Established in October 2010, Fundscape is a research house specialising in the end-to-end research and analysis of the UK fund industry. It is the publisher of the quarterly Fundscape Platform Report, widely regarded as the industry benchmark for platform data and statistics in the UK. With many years’ industry experience, its team is well placed to provide unique insight into asset management and distribution trends, including product development, distribution and marketing.



Bella Caridade-Ferreira

Bella Caridade-Ferreira, CEO

Bella has 17 years’ experience in the research and analysis of the UK, European and Asian asset management industries. She set up Fundscape in 2010. Before starting Fundscape, she worked for Lipper FMI as Global Head of Research and Publications and was the author of numerous publications and reports including the popular European and Asian Data Digests, the Fund Market Profile series of reports and the UK Platform guide.

Early in her career she worked in investment banking and a London-based consulting firm where she specialised in market entry strategies for retail and institutional asset managers. She has a master’s degree in International Business and is fluent in four languages.

Bella is particularly fussy about grammar and punctuation, and loves going to the theatre, disco dancing and pub quizzes.

Email: bella @ fundscape.co.uk    |   Phone: +44 (0)20 7720 1183   |
Twitter: @bella_caridade  @fundscapeuk

Dr Tim Burrows, Research and Analytics Manager

Tim is the Research & Data Analytics Manager at Fundscape. He is responsible for the data and analysis that underpins Fundscape reports and also pens occasional articles and blog posts. He has a PhD in Economics from Loughborough University which investigated the managerial performance of mutual funds.

In his spare time Tim has a passion for scuba diving and watersports in general. He also enjoys skiing and has a deep interest in photography (he thinks he’s the next David Bailey!).

Email: tim @ fundscape.co.uk  |   Phone: +44 (0)20 7720 1183 |
+44 (0)7827 294412 | Twitter: to come

Line Ryder Richardson

Line Ryder Richardson, Data Analyst

Line (pronounced Lee-nah) left Denmark on a gap year 25 years ago and still hasn’t gone home. Her last stop was Luxembourg and finding it a fun place to live (who knew?) she spent the next few years honing her fund skills at Flemings (she knows a thing or two about sicavs).

She eventually moving to London in 2000 where she worked as a research analyst for Lipper until 2011 when she left to retrain as a traditional furniture upholsterer.

Line joined Fundscape in January 2017. She likes spending time with her family, lots of strong G&Ts, DIY and Matt Damon.  Not necessarily in that order either.

Email: Line @ fundscape.co.uk  |   Phone: +44 (0)20 7720 1183 |
Twitter: @line_ryder

Gayle Harrison, Marketing Consultant

Gayle has 18 years’ experience in consumer marketing for large international organisations, most recently at Heineken where she was responsible for much-loved campaigns for brands including Foster’s, John Smith’s and Kronenbourg, and for developing a global strategy for development of the cider category outside the UK.

Gayle left Heineken in 2016 to set up her own marketing consultancy specialising in brand development and international marketing.

Gayle is a proud mum to a very energetic little boy and admits to being something of a middle-aged cliché having recently completed her first triathlon (marathons? they’re easy peasy).

Email: gayle @ fundscape.co.uk   |   Phone: +44 (0)20 7720 1183   |
Twitter: @FundscapeUK

Gayle Harrison

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