Youinvest Tag

The D2C market exploded during the pandemic and competition for consumer business is fierce. AJ Bell’s direct platform, YouInvest, has done rather well out of it, but keen to not stand still it’s now going head to head with trading apps and Vanguard with its new app, Dodl.

Well, this month it gave us the Wealth 50 — a slimmed down version of its old Wealth 150 list, which has been a key fund choice influencer since 2003. But given the amount of grief and badmouthing it's attracted from Terry Smith et al, you would be forgiven for thinking that Hargreaves Lansdown was nothing but a brash parvenu muscling on the platform game instead of an experienced platform provider with 30+ years in the industry. But is any of the criticism justified? let's find out.

The press is awash with stories and articles about the pros and cons of passive and active investment, active advice and robo advice, fees and the like. The often wild claims (fake news??) give investors unrealistic ideas about long-term investments and make it difficult for them to make informed choices.