Alliance Trust was saved from a fate worse than death when it was sold to Interactive Investor, a D2C platform, last year. Ever since, the industry has been wondering whether Interactive Investor would move into the advised platform arena or stick to its knitting. The wondering is finally over as it was announced that Embark is buying the adviser platform.
After almost two decades of the market being dominated by three or four technology providers, there are several new platform technologies emerging. There’s been a lot of noise about Hubwise and Embark, but Seccl will soon be out there drumming up business too. All of them have the potential to disrupt the platform market. Their competitive advantage lies in the fact that they provide pared down, focused propositions that have none of the legacy technology and inefficiencies in existing technologies.