// Platform Leaders, Laggards, Leapfroggers and Lynchpins
Platform Leaders, Laggards, Leapfroggers and Lynchpins
Fundscape's new report, Platform Leaders, Laggards, Leapfroggers and Lynchpins, its definitive annual review of the UK adviser platform market, is now available. Drawing on 20 years of proprietary platform data, the report is written by a team that has spent careers immersed in the platform market, with deep relationships across the industry and an unrivalled understanding of what drives platform growth, stagnation and decline.
The UK adviser platform market is consolidating, repricing and reinventing itself at speed. Platforms are being bought, sold, merged and re-engineered. Assets are concentrating. Advisers are moving. The cost of backing the wrong platform has never been higher.
What's inside
Every platform chapter covers the same ground – where they are, how they got there, what they are getting right, what they are getting wrong and what comes next. No boilerplate and no press releases dressed up as analysis.
- Key developments in 2025. Everything that moved the needle over the past year.
- Platform overview & DNA. Ownership, technology, product range, distribution, wrappers and investments.
- Performance metrics. Assets, asset growth, gross and net flows, net-to-gross ratios, market share trends and more.
- SWOT analysis. Strengths, weaknesses, opportunities and threats for every platform. Written to be useful rather than polite.
- House view & classification. Leader, laggard, leapfrogger or lynchpin. Fundscape's verdict on where each platform stands – and why.
- Five-year projections. Pessimistic, realistic and optimistic growth scenarios for every platform out to 2030. The long view the market is missing.
The four classifications
- Leader. Pulling away from the pack. Growing assets, growing share, growing confidence.
- Laggard. Bleeding assets. Losing advisers. Running out of road.
- Leapfrogger. Moving faster than the market expects. Worth watching closely.
- Lynchpin. Solid. Dependable. Quietly getting on with it. Not setting the world alight.
Who it's for
Platforms How do you look to the outside world? Where do you rank, and against whom? Whether you're preparing investor materials, benchmarking your position or making the case internally for investment, this is the independent view of the market that no internal dataset can replicate.
Consolidators, advice nationals and networks. Panel decisions, platform reviews and due diligence demand more than marketing collateral. This is an independent, data-driven reference that advisers and compliance teams can rely on.
MPS, DFMs and asset managers. Flows don't lie. Know which platforms are growing, which are shrinking and why – and where to concentrate distribution effort for maximum return.
Private equity houses. Sizing up a platform acquisition? Stress-testing a portfolio company's competitive position? The five-year projections and house view give you a starting point that no Information Memorandum will.
Order your copy today.
Download the table of contents here. Download a platform extract here.