16 May 2025 Platforms defy volatility with best net sales in 3 years

Against a volatile geopolitical backdrop, it was no surprise to see stock markets yoyoing throughout the first quarter and dragging down platform industry assets. Nevertheless, robust net sales helped assets hold steady at £1.1trn (£687bn for adviser platforms). Indeed, without Nucleus’s addition of c£7bn in Third Financial assets, total assets would have fallen.

Despite Trumponomics, looming IHT changes and persistent economic uncertainty, investors remained resilient. Gross flows reached a record £47bn (£24bn via adviser platforms), while net sales delivered their strongest performance in three years, rising sharply against the previous quarter.

Several platforms set new records. Quilter posted new highs for both gross and net sales, breaking through £4bn and £2bn respectively for the first time. Transact also hit a new gross sales peak, while its net flows were above £1bn for the first time in three years. These successes reflect the strength of Quilter and Transact’s propositions and adviser support.

Animated adviser gross and net sales chart

Bella Caridade-Ferreira, CEO of Fundscape said, “Despite global turmoil, the UK stock market rose 5% in Q1, providing investors with a timely buy signal and driving tax-year-end business to new heights. It was a strong quarter for most platforms.

“Looking ahead, 2025 is shaping up to be a positive year for the platform sector. There have already been two base rates cut with more expected, which should encourage investors out of cash and into investments. Harder to predict is what will happen in Q2 — Trump’s Liberation Day coincided with the last week of the tax year, so ISA activity is likely to have been hit hard.”

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Notes to Editors:

The Platform Report is a confidential report published by Fundscape.  To subscribe to the report, platforms must contribute asset and sales data on a quarterly basis. For further information about the report and Fundscape, please visit www.fundscape.co.uk.
A total of 19 platforms are included in the analysis. Platform coverage is estimated at 98% of the platform universe.

¹ Hubwise gross and net institutional flows are estimated.
In addition, cash solution assets and flows have been added.

For further information or background please contact: press@fundscape.co.uk

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Photo by Timur Garifov on Unsplash