Platform industry highlights 2017 MK2 press release

Platform highlights 2017

Platform industry highlights 2017 MK2 press release

For stock market results reasons, we published headline figures only for the PLATORM INDUSTRY in February 2018. Now that all platforms have released their results, we can reveal the leading platforms for 2017. 

D2C platform Hargreaves Lansdown enjoyed the strongest asset growth with £16bn in 2017. Good all-round service was the main driver, but it also benefited from the fallout of high-profile problems at other D2C platforms. In percentage terms, Aegon, Aviva and AJ Bell had spectacular growth with 66%, 60% and 36% respectively. Aegon’s growth was underpinned by the ongoing transfer of legacy pension business onto platform. Aviva’s very competitive pricing helped it win substantial business, while AJ Bell’s pension heritage was a siren call for advisers consolidating pension assets.

Platforms by assets, growth and sales

With Q4 gross sales just shy of £33bn, it was the second best quarter on record while annual sales were also a record-breaking £126bn, up 34% against 2016’s gross sales of £93.7bn.  Net sales were a buoyant £14.2bn and again second only to the ISA-boosted sales of Q2 2017.  Annual net sales were a robust £55.9bn, up an impressive 46% on 2016.

Platform industry headline figures 2017

Understandably, larger, mature platforms dominate the gross sales tables with Cofunds leading the charge, but a higher degree of mature assets means these platforms do not always feature in the net sales table. However, a surge in net sales saw Cofunds return to the top five for quarterly net sales for the first time in years. With the Cofunds and Aegon platforms set to amalgamate in Q218, the newly combined platform could be a force to be reckoned with.

When looking at pure retail advised business and stripping out D2C, institutional and workplace savings, the picture changes dramatically. Standard Life Aberdeen rises to the top of the table followed by Aviva and Old Mutual. They are joined by independent platforms, Transact and AJ Bell, demonstrating that there is a place for different types of platforms and independence is valued by advisers. Transact was recently admitted to the London Stock Exchange and AJ Bell is set to follow suit during 2018.

Fundscape CEO, Bella Caridade-Ferreira said, “2017 was a great year for the platform and fund industries thanks to DB transfers and pension freedoms. We expect business to remain robust, but with increased volatility on the cards this year, these sales trends are unlikely to be maintained in 2018.”

Top platforms in the retail advised channel

Download the full press release here.

Notes to Editors:

 The Platform Report is a confidential report published by Fundscape LLP.  To subscribe to the report, platforms must contribute asset and sales data on a quarterly basis. For further information, please visit
A total of 19 platforms are included in the analysis. Platform coverage is estimated at 98% of the platform universe.

For further information or background please contact:
Bella Caridade-Ferreira, tel +44 (0)20 7720 1183,

*Transact’s net sales are estimated. AJBell provides asset figures only – gross and net sales are estimated.

Photo by Ricardo Gomez Angel on Unsplash