Pensions push platforms to record highs in 2014

Pensions push platforms to record highs in 2014

Geopolitical clouds gathered for the fund industry in the second half of the year, but platforms weathered the storm thanks in particular to robust pension product flows. As a result, platform flows rose to record highs in the fourth quarter, with gross sales totalling £22bn and net sales coming in at just over £12bn.

According to the Fundscape Platform Report, it was a remarkable year for the industry. Platform assets rose by £50bn to reach £343.7bn at the end of the year, a growth rate of 17% that overshadowed the FTSE 100’s -2.7% for the same period. Pension freedom and the ongoing demand for income were the two main factors that drove flows and worked in the industry’s favour. Gross sales for the year rose by 21% to £82bn from £68bn in 2013, while net sales were up by 16% to £42bn from £36bn in 2013.

Cofunds £71.9bn Aviva 87.9%
Fidelity £56.7bn Zurich 69.5%
Hargreaves Lansdown* £49.1bn 7im 40.3%

Bella Caridade-Ferreira, CEO of Fundscape and author of the Platform Report said “Asset growth in 2014 highlights the emphatic shift to platforms and their role in delivering financial solutions for investors. In previous years, flows were more closely correlated to market performance, but that is no longer the case. With pension freedom coming in April, platforms will come into their own as the most effective way to manage and deliver complex array of retirement solutions as investors move from accumulation through to decumulation and beyond.”

The largest platforms by assets are Cofunds, Fidelity and Hargreaves Lansdown* and they were also the platforms with the largest asset growth in absolute terms. In percentage terms, however, the fastest growing platforms in 2014 were Aviva, Zurich and 7im.

IN 2014 (£bn)
IN 2014 (£bn)
Cofunds £20.9bn Fidelity £6.6bn
Fidelity £14.4bn Hargreaves Lansdown* £5.8bn
Hargreaves Lansdown* £9.3bn Cofunds £5.2bn

The top three platforms by asset size were also the largest for gross and net flows for the year. Fidelity, in particular, has made huge strides in 2014 with a 66% increase in gross flows to £14.4bn. Its net flows were up 200% to £6.6bn and it topped the net sales leader board for the year. Much of this activity was pension driven.

Channels** Retail Advised Corp/Instit D2C/XO Total
AUA (£bn) £203.7bn £71.4bn £68.6bn £343.7bn
AUA (%) 59.3% 20.8% 20.0% 100.0%
Gross sales (£bn) £40.6bn £27.3bn £14.2bn £82.1bn
Gross sales (%) 49.4% 33.3% 17.3% 100.0%
Net sales (£bn) £20.6bn £13.4bn £7.7bn £41.7bn
Net sales (%) 55.5% 24.2% 20.3% 100.0%


Channel leaders** Retail Adv Corp/Instit D2C/XO
AUA Old Mutual Cofunds Hargreaves Lansdown
Gross sales Standard Life Cofunds Hargreaves Lansdown
Net sales Standard Life Fidelity Hargreaves Lansdown

Most large platforms have several discrete propositions making like-for-like comparisons difficult. As well as overall platform trends, Fundscape analyses platform data by overarching distribution channel. As the year has progressed, the corporate/institutional channel — a combination of workplace and institutional activity — has gradually encroached on other channels’ market share.

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Notes to Editors:

The Platform Report is a confidential report published by Fundscape LLP.  To subscribe to the report, platforms must contribute asset and sales data on a quarterly basis. For further information about the report and Fundscape, please visit

A total of 19 platforms are included in the analysis. Platform coverage is estimated at 98% of the platform universe.

*For timing reasons and because the data is market sensitive information, Hargreaves Lansdown reports its figures to Fundscape a quarter in arrears. The figures shown here have been taken from Hargreaves Lansdown’s Interim Results Statement, February 2015.  Gross sales and net sales for Q4 have been estimated.

**The channel mix has been estimated for some platforms.

For further information or background please contact:

 Bella Caridade-Ferreira          tel: 020 7720 1183      email: